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Social Media Strategy and Media Training Courses
How to build a Powerful PR and Social Media Profile – for groups of 10 people
Who Should Attend?
Business owners, marketing PR and communications managers seeking a cohesive communications strategy which opens new doors and powers their company’s business goals.
Business owners, marketing PR and communications managers seeking a cohesive communications strategy which opens new doors and powers their company’s business goals.
Main Points:
- An insight into the media - the role of journalists and their deadlines
- Building a media profile - tailoring and ‘pitching’ stories for all media
- Identifying and engaging with the right audiences across PR and social media
- How to become an expert across PR and social media
- How to roll out strong content across PR and social media
- How to measure success and return on investment/engagement
Master the Media Interview – for groups of 6 people
Who Should Attend?
Business owners and MDs seeking to leapfrog their competitors by being competent and confident in handling media interviews – ensuring they are invited back time and again.
Business owners and MDs seeking to leapfrog their competitors by being competent and confident in handling media interviews – ensuring they are invited back time and again.
Main Points
- The power of preparation – doing the groundwork for print and broadcast interviews.
- Local versus national – the types of interviewers and how to handle them.
- Conducting a print interview for your trade or business press and feedback.
- The do’s and dont’s of radio interviews, how to use the soundbite, and group feedback.
- The do’s and dont’s of TV interviews - with group feedback.
- Radio versus TV - understanding and maximising the differences to your advantage
