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Unprecedented growth fuels office expansion for Synergy Automotive

In the driving seat: Paul and Martina Parkinson with members of the Synergy Automotive team.A 66 per cent increase in sales since 2012 has turbocharged success for vehicle leasing and contract hire broker Synergy Automotive, which has expanded into new premises to accommodate growth.   

Posting a £1.3 million turnover in 2015, an increase of almost 100 per cent from the previous year - and supplying over £23 million in vehicles at retail sales value - the team has moved into a 3,000sq ft, hi-spec, new office headquarters on Harrogate’s prestigious Hornbeam Park.  

Founded in 2006 by Paul Parkinson, who has amassed over three decades of industry expertise, Synergy Automotive provides B2B and B2C car leasing, contract hire and finance services.

Attributing success to striving for excellence in customer experience, the business has been awarded Gold Trusted Merchant status from the global feedback engine Feefo for achieving a 100 per cent customer service rating provided by over 500 customers in the last year

The company’s success comes at a period of enormous change for the automotive industry with the new car market shifting from retail sales to a “pay-as-you-drive” leasing model, in a sector experiencing a sharp increase in customer service expectations. 

Said Paul: “The ‘car ownership way” is fast becoming redundant. Few people buy a smartphone anymore - they search for a model they like, then agree a contract term that suits them. The new vehicles market is following suit.

“Our business is built with our customers at the heart of the process. Communication, quality and delivery drive everything we do.”

Committed to boosting standards, Synergy Automotive is a member of various associations including the British Vehicle Rental & Leasing Association (BVRLA). Earlier this year Paul Parkinson was invited onto the BVRLA National Leasing Broker Committee, which seeks to implement industry best practice and raise standards.